Every campaign doesn’t need to go viral to make a difference. Sometimes, it’s the quiet ones that land closest to the heart.
A few months ago, we partnered with Black Runners of the GTA to create a limited capsule in support of youth and community wellness. While the collection didn’t reach the numbers we hoped for, the intention behind it remained strong, and it still mattered.
We’ve since closed the campaign and donated to the Boys and Girls Club of East Scarborough, fulfilling the heart of what this collaboration set out to do.
According to the organization:
A one-time donation supports four families with food security through their food hamper programs, or helps develop programming for children and teens.
That’s what this campaign contributed to. And that’s the impact we’re proud to stand behind, even when it moves quietly.
We are open to revisiting this partnership in the future, possibly through a pre-order campaign when the running season returns in the spring. There’s still so much potential in this idea, and we’d love to build with that energy again.
Thank you to everyone who supported, shared, or believed in the vision. Your presence made a difference.